Etsy Pop-Up at West Elm London

West Elm London will present their first Etsy Pop-Up, curated by Arianna Trapani & Carole King from Heart Home Magazine, tomorrow on Thursday 6th March from 1-8 p.m. Showcasing predominantly local London-based Etsy sellers, the event will feature a mix of homewares, jewellery, stationery, fashion and more at the Tottenham Court Road Store.

Each featured Etsy seller will set up a shop within the West Elm store to sell their unique and handcrafted wares. Kooky Bakes, a London-based bakery of award winning small batch baked goods, will be on hand with a bespoke dessert station featuring their sweet treats.

Brands participating in the Pop Up include, Rachel Loves Bob, Cecily Vessey, Jimbobart, Baskakova, Ladybird Likes, RebeccaKiffGallery, Patternalism, NEONLDN, Chocolate Creative, Alice Potter, Luluandluca, LucyLovesThis and Mengsel Design. Products available will vary from pillows and totes to teapots and cards, to handcrafted jewellery, illustrations, stationary and home accessories.

Prolific Tweeters can follow the event live online with #WeLoveEtsy.

Here’s our pick of some of our favourite pieces that will be available at the Etsy Pop-Up:

West Elm has a long-time partnership with Etsy, the online marketplace where people around the world connect to buy and sell unique goods. The brand regularly features Etsy artists at in-store events, in their catalogues and online.

To mark the launch of the inaugural London store in December 2013, West Elm partnered with Will Taylor of Bright Bazaar to curate a Local Gallery Wall for the store, sourced through Etsy and highlighting local UK artists.